Chinese Chain-Store Association And Research On Its Functions Of Supervising And Managing For Enterprises

In the globalization economic atmosphere, the profession conflict, the technical trade barrier and anti-dumping and so on are increasingly prominent and become the topics which each country must face. Because of the control limitation in these economical and legal nature problems from the market and government, the environment is provided for the chain-store associations'setting up and development. The chain-store association is composed of the similar industry economic organizations, is the professional, nonprofit organization with self-controlling. The chain-store association can coordinate the market main body's benefit, raise the efficiency of the market in allocating resources, so, it already becomes the important part in the market system. The marketing-driven process of a county or an administrative region accompanies the nonprofit organization's inevitable development. Simultaneously, the growth of the nonprofit organizations, like the chain-store association, reflects the level of marketing-driven process and the social economy development in a certain degree.After investigating the situation of Chinese chain-store association, specially in its social and managing function, the concrete policy proposals are raised in this article, base on the bridge role that Chinese chain-store association plays between the government and the enterprise.