The Research Of Maketing Strategies About "Best Tone" Business Of SZ Telecom Coporation

Withers unceasingly along with the fixed network business, China Telecom CO. is transforming from Traditional network supplier to comprehensive information service provider, the"BEST TONE"business which is China Telecom CO reforming symbol encountered some problems in marketing on SZ area,also fail to achieve anticipated effect. In order to propose the improvement suggestion for the service marketing ,this article carries on by the marketing of the SZ Telecom CO.'"BEST TONE"business as the breakthrough point studies. Furthermore, through the analysis value pattern of the service containing behind , it helps us to research business model of the telecommunication and provide profits from the search of multimedia service development positively.This article has first summarized the research goal and related concept,then review the related market marketing and commercial pattern theory which the question used as this article research basis. Then basis on introducing service situation of the"BEST TONE"business , The paper has analyzed the service with emphasis question which meets in the SZ area market development process.Then the paper analyze existence insufficiency and existence opportunity of the SZ telecommunication while developing"BEST TONE"business service. At present there are a series of questions-- the public image, the cooperation pattern and the resources conformity aspect in the SZ telecommunication company"BEST TONE"business service . Meanwhile through the crosswise analysis of global number inquiry service and forecasts to the SZ area service, no only we can see the present service development already has the localization uniquely and business model advanced superiority, but also the service faces the booming of macroscopic economic environment , opportunity of demand exuberant in inquiry service marketIn order to can solve existence questions of present SZ telecommunication in developing"BEST TONE"business, and grasp the present market existence opportunity, The writer proposed 5 suggestions in the"BEST TONE"business in marketing brand construction conceives, etc. Simultaneously in order to obtain better realization above tentative plan, the author also proposed 5 aspect series measure to realizes front marketing tentative plans.Through the above research of questions, the following research conclusions can be obtained: Reviews these years development, there is insufficient SZ telecommunication company"BEST TONE"business in aspects of brand management, cooperation pattern, service localization, and so on. On the other hand, there is original innovation in the"BEST TONE"business service from aspects in itself market localization, brand and business model design, and so on, also the present service development has also faced certain opportunity. In order to enable the SZ telecommunication company"BEST TONE"business a better development and obtain profits from the telecommunication profession business model development , This article put forward some improvement proposals and implementation measures in the brand management, the consummation business model and the market marketing strategy, and so on.