Study On The Developing Models Of Ecotourism In Wugong Mountain

Great attentions have been paid to ecotourism in recent years by investigators from tourism, ecology and other related fields. However, correlative research and case study are far from enough. This paper takes Wugong Mountain as a study case. Wugong Mountain is abundant in ecotourism resources. With the fantastic scenery and fresh air, Wugong Mountain is very suitable for ecotourism. The purposes of this paper are to achieve some value in theory and to provide some references for the sustainable development of Wugong Mountain.This paper consists of 5 parts totally as follows except the preface and the conclusion:In the preface the background, the significance and the method of this paper are expounded.Part one: In this chapter, the definition and characteristics of ecotourism are discussed, the study on ecotourism both home and abroad are reviewed and evaluated, the correlative geographical theories are pointed out, and 4 kinds of ecotourism districts in china are introduced. This chapter forms the theoretical foundation of this paper.Part two: In this part the influencing factors of ecotourism exploitation in Wugong Mountain are expounded. These influencing factors include physical geography, location, transportation, economy, society, the present situation of tourism and tourism resources.Part three: From the view of tourism demand, the characters of tourism market are discussed by using the questionnaire data. Based on the characters, the target market is pointed out. Then several marketing strategies about product, price, promotion and place are put forward according to every segment market.Part four: From the view of tourism supply,the transportation and tourism resources are valued quantitatively. Based on tourism supply and tourism demand,comprehensive evaluation is carried on by using the method of SWOT analysis.Part five: Based on the analysis of SWOT, the developing models of ecotourism in Wugong Mountain are probed into.In the chapter of conclusion, the major conclusions of this paper are concluded. Firstly the characters of ecotourism in Wugong Mountain are discussed. Soft ecotourism that is assistant with hard ecotourism is given priority in Wugong Mountain. Tourism product for sightseeing and ecology recreation is magistral product, while tourism product for vacation and recuperate that is also the emphasis of tourism development in the future is assistant product. And tourism product on science whose quotient will be increasing in the system of tourism products is the competitive product in special tourism. Secondly all kinds of influencing factors of ecotourism exploitation are evaluated by using the method of SWOT analysis according to which active strategy should be adopted in Wugong Mountain. Thirdly the theme of exploitation, the principle of exploitation, the design of image, the choice of function, the products of exploitation, the market orientation, the community participation, the explanation systems, the intention of exploitation, the sequence of exploitation, the pattern of investment and the pattern of management compose the developing models of ecotourism in Wugong Mountain. Based on the developing models in Wugong Mountain, the developing models of ecotourism in average mountain are deduced.