| With the development of life level and sports ideas, more and more people need the sports products. Specially, the 2008 Olympic meeting held in Beijing invokes the upsurge of keeping fit. The sports manufacturing market is very active. The foreign firms grasp the opportunity and make strategies and actions to get the matrix benefit from it. Under the conditions, our firms cannot give up the opportunity and proactively find valid methods to improve the level of development.In order to develop the industry, we must identify the developing level. Many existing research involves in it qualitatively and singly is not comprehensive. The paper adopts input-output efficiency to present the developing level and DEA method to study the developing level. The DEA method is comprehensive; the economic meaning is definite and can reflect the existing questions. it can calculate the gap between the optimum and not-optimum and find the solution to solve them. It evaluates the optimum DMU and avoids ascertaining the weight form the point of the optimal DMU.The result is objective and scientific. And the data is easy to find. The procedure is simple and is not hard on the statistical data.The paper includes: the comparison of input-output efficiency between sports manufacturing and other industries in 2001-2004.the development tendency of input-output efficiency vertically form 2001-2004.the factors that impacts the efficiency and the developing strategies.The conclusion: horizontally the sports manufacturing industry is lagged behind by the optimal industry. Its main factor is the small scale. Vertically, the tendency is good from2001 to 2004.the paper puts forward the strategies from the demand, developing style, the produce structure and risk investment. And so on... |
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