Xi'an 3513 Factory Market Localization Research

Fall behind of conception, make the business enterprise lack the vitality and the contingency ability. The company performance can't make quickly respond to the market supply variety in the marketing activity, have no explicit market fixed position consciousness, produce decision careless, escape from the business enterprise ability and special features of the company, process the market operation with the blindness and ruleless, disobeying market regulation.From references Analysis System of SWOT and Five Kinds of Strength Models of Michael Port to carry on analysis the exterior environment inside the company business enterprise especially. Although, we find out a business enterprise face a huge challenge and come from the difficulty of various way. But, we still have the whole advantage, the scale advantage, quality advantage, and the strong implements of production, technique, craft real strength.On the foundation for making an objective valuation, managed STP System carry through a market to subdivide, choosing the target market, locating market certainly "Top-quality, medium-priced, comfortable generous function and with traditional regular of the shoes", and surround the market fixed position, carry out the brand strategy, low cost strategy, the difference turns strategy, good at strategy and "4PS" strategies (product, price, outlet, promotion). Manage aspect in the marketing, emphasize to choose a good marketing team, conduct a good marketing team, perfect regulation system with strengthen to investigate and valuation to the dealer. Carry out the marketing strategy and the foundation of strategy in the exactitude. Finally, put forward The Five Years Develop Project to make the outstanding achievement of company have a significantly increase.