Research On The Evolutionary Logic And The Inframarginal Analysis Of The Enterprise Strategy

The project is focused on searching for the economical basis of the enterprise strategy.The paper does a deep reseach on the economical basis of the enterprise strategy on the theory basis of the evolutionary economics and on the method of Inframarginal Analysis. The adaptivity of the enterprise system is indicates as the extent of the interaction between the enterprise and its external environment, and the enterprise strategy is a mechanism which help the enterprise keep interactive with its environment. So if the enterprise wants to keep a high interactive and adaptive to the environment, it must choose a right strategy matched with its own internal conditions and the environment. That is to say to choose a strategy which makes its utility most.The paper firstly expatiate its theorical basis, and analyses the national and foreign works related.It finds that there has been no systematical frame for the economical basis for the strategy, but only partial description and scattered thoughts on it from different angels and levels. Then the paper looks back the basic theories of the traditional enterprise strategy, and analyses their defects and the causes, at the base of which, the paper explains the theory and the model of the adaptive strategy for enterprise. In the following, the paper does a deep study into the existing influential factors of the strategy choice and analyses the factors from the angle of evolutionary economics to find their nature, and constructs the parameter index systems influencing strategy operation. At the same time, the paper defines the utility function of the strategy based on the thoughts of BSC and constructs the utility function of the strategy. At last, the paper analyses the utility function by Inframarginal Analysis, looking for and confirming the right strategy structure which makes the utility most and which matches with the present conditions. The research provides a quantitative tool for the strategy action, which will provides the guidance for the strategy practice and has a profound meaning.