Study On The Core Competence Of Faw Group Import & Export Corparation

The core is the life of the enterprise. The global economy pushed the competence and cooperation between enterprises. The enterprise competence is not only the price competence, but also the competence of the core competence. So if the enterprise wants to get victory during the competence, it must advance his core competence. After China became one of the members of WTO, the foreign trade system innovated further. The right for the foreign trade management has opened. More and More enterprise entered the area of the foreign trade. It's very important to improve the total quantity of the foreign trade. But it also brought the threat for the foreign trade company. It induces the gradual lost advantages of foreign trade companies, and they are deep into dilemma. It seems that foreign trade companies have the same meaning as increased costs. In this transform, there have two serious realistic issues, that is, could our foreign trade companies exist longer? And what they could exist on? I begin to study from this point as a start especially, introduce the corporation core competence into foreign trade area, and make the FAW Group Import and Export Corporation as the example, research the problems and countermeasures available of foreign trade companies.In this article, first I make the summarizing for the core competence. Summarize the character and element of the core competence and analyses the necessary and the importance of the core competence. For gaining in the serious international competition, companies must have their competitive advantages. The core competitive capabilities are the strategic basis for building up and sustaining their competitive advantages. And it's also their main resource and the crucial support for value-added. Core competence is all different and manifold. And they have not the same importance and the same power to every specific company. Those core competence which are the most basic, could keep the long term competitive advantage, could gain sustainable excess profits and sustainability, could satisfy the customers'needs, and have the leading characteristics to their adversaries are the real gifts.The most important part for this article is from Chapter Three-analyze the core competence of FAW group Import & Export Corp. First I made the introduction for the whole situation of the foreign trade area in China. Second I introduce the situation for the Corporation. Then I used SWOT to analyze the inner and outer circumstance of the Corporation and give the simple strategic point. And then identify the core competence of the Corporation.In the Forth Chapter, I found the factor that influent the core competence of FAW group Import & Export Corp. It was concluded in five aspects: the ability of international marketing, the ability of international business negotiation, the ability of information system, the ability of the management of the foreign exchange risk, the management of human resources, the management of culture of company. Only after we find these factors, we can find the way to improve the core competence.In the Forth Chapter, I gave five points on how to improve the core competence of FAW group Import & Export Corp. These points concluded from the theoretic and actual situation.By my research and study on this issue, it's apparent that foreign trade companies still have the prospective potential and brilliant future. However, core competence is a dynamic and relative notion. Darwin borrowed this idea from Malthus, the famous economist, and used it into his study on the nature species, just like the economist applying it into the actions of human being. This means the core competence of foreign trade companies has the same and equal virtue for development to some extent. In a word, the factors which could decide the future fate of foreign trade companies are not the price, not the products, not those international competitors, only ourselves. Hope my study could make little contribution on solving the dilemma of foreign trade companies and shaping more brilliant future.