Study On Development And Strategy Of Enlong Company

This Paper employs the theories of relative advantage and SWOT analysis , Boston matrix and life cycle theoretical analysis to carry out the research of the Enlong company. It takes the access from the circumstance analysis and analyzes the adversaries, internal resources, production capability and market. Therefore, it brings out the developing. Managing and function strategies by and by .Through this topic research, can further consummate Enlong related fundamental research on corporate development and strategy, promote fundamental research level on development and strategy of company .It Is clear for the company to manage the present situation, the existence question, seeks the company development, and carries on the forecast for company highest management level to provide the policy making theory basis.This thesis was introduced as below .The first introduces the background, value, content and layout of the thesis. The second is theory summary on Enterprise strategy, it includes three parts . Strategic meaning, strategic definition as well as strategic classification, the third is the environment analysis on Enlong company . The fourth is exists question on Enlong company development .The fifth is strategy choice on Enlong company . The sixth strategy key point and the measure on Enlong company , mainly from the human resources, the finance, the organizations and agencies three aspects considered.