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Research On Testing Of Listed Tourism Companies' Operation Performance

Posted on:2008-11-28Degree:MasterType:Thesis
Country:ChinaCandidate:X J BanFull Text:PDF
GTID:2189360215496283Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Listed tourism companies are the tourism magnate whose operation performance represents the revenue level and the development potential of the tourism industry. the listed tourism companies' operation performance via overall evaluation can not merely test the operator's achievements objectively and fairly, but also ensure the investors' rights be exercised and not encroached correctly, it can promote the enterprises' management level and strengthen the competitive power of enterprises at the same time.Starting with the retrospect of the listed company's achievement testing, combining the characteristic of tourism industry, This article refines out 20 main financial indexes that can reflect the achievement of listed tourism companies and divide them into 6 systems. Then a new two level brand is built. When analyzing the data, SPSS analysis and fuzzy theory are used to set up the mathematical model of the achievement of listed tourism companies.Among the positive research, This article first chooses 20 listed tourism companies' the financial data, compares and analyzes the final score situation of 20 companies horizontally using model; Secondly, chooses typical tourism listed company-Chinese Overseas Town Limited Company's financial datum of the past ten years, to carries on longitudinal analysis using model, and predicts the achievement in the following several years of this company according to the analysis result.
Keywords/Search Tags:overall evaluation, factor analysis, fuzzy theory, operation performance, listed tourism companies
PDF Full Text Request
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