| After the system innovation of electric industry in 2002, the national power corporation was divided into five power generation corporations and two power grid corporations. And Huadian Fujian Power Generation Co.,Ltd is the subsidiary of China Huadian Corporation. With the step to the eleventh Five Years, the development problems of the electric industry are more stressing. On the one hand, the development of the society needs the power industry to expand on some scale and speed. On the other hand, the energy and the environment protection restrict its development. On this new condition, how will Huadian Fujian Power Generation Co.,Ltd to develop? What will she face and to resolve? What strategy will she take? These are the problems what we concentrate on.The strategy theory of the west counties was shaped with the development of the economic. It has four development steps: the early thinking, the traditional theory, the competition theory and the dynamic theory. These theories afford the useful analysis tools for the companies and the most famous is the SWOT and the five competition forces model.Huadian Fujian Power Generation Co.,Ltd belongs to China Huadian Coporation. So her strategy is restricted by the strategy of head office. And she is in Fujian province, so she is influenced by the other power plants, power grids, coal companies and so on. On the other side, the country policies, laws, economic and the inside factors will work on.This thesis analyze the inside superiority of Huadian Fujian Power Generation Co.,Ltd and her outside conditions, such as laws, competition, economic, etc. On the basis of SWOT and the analysis the five competition forces model, we get the strategy of Huadian Fujian Power Generation Co.,Ltd. The main strategies are business strategy, human resource strategy, capital strategy and environment protection strategy and so on. At last, we bring forward the measures to implement these strategies effectively. |
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