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Research On Marketing Competitive Power Of Shipbuilding Industry In China

Posted on:2008-04-15Degree:MasterType:Thesis
Country:ChinaCandidate:E N QiuFull Text:PDF
GTID:2189360215493870Subject:Business management
Abstract/Summary:PDF Full Text Request
Shipping industry, which is technique, funds, and manpower-intensively inputting one is our country export major industry. It is highly related with our country economy development. Through the development for more than 20 years, the shipping industry of our country has already occupied a place on the market in the international ones, and had strong competition ability on the market in the common ship. But, we should also find out the exited shortage of development and recognize the substance of the problem, in order to make better service for shipping industry of our country.This thesis analyzed the present situation of our shipping industry, and carried on detailed analysis to the development situation of it. On the basis of this, it passed the analysis to the market competition ability of the shipping industry according to the present condition, and got the composing main factor of the market competition ability.Besides, according to the composing main factor of the shipping industry market competition ability, it analyzed our shipping industry of our country respectively from the product competition ability, business enterprise competition ability and latent main factor angle of competition ability etc. And this thesis summed up the advantage and disadvantage of our shipping industry in the international competition and put forward advice and suggestion for promoting competitiveness according to disadvantage.The thesis carried on a research to our shipping industry from the angle of market competition ability, pointing out the development direction of the shipping industry in order to put forward advice and suggestion for the decision making of macro level.
Keywords/Search Tags:Shipping industry, the competition ability of market, Countermeasure and Suggestion
PDF Full Text Request
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