Study On Improving The Competitiveness Of Cycle-economy-based Tourism Industry In Heilongjiang Province

Now tourism is playing an important role in economic construction, political construction, culture construction social construction and international intercourse, in the near future, it will become the vital economic growth point of China in 21st century. Up to 2006, most provinces, municipalities, municipalities directly under the Central Government make tourism as the pillar industry or leading industry around the country. Heilongjiang Province is transferring from resource tourism to economy tourism within 20 years. Tourism is being the new growth point of national economy and advantageous industry, and will become the pillar industry in the near future, Heilongjiang Province will become characteristic tourism province.With the rapid economy development of Heilongjiang Province, the damages that tourism bring to resource and environment become more and more obvious, over exploitation of tourism resources and tourism products pollution to the environment are restricting to the development of tourism. Therefore, how to upgrade the tourism competition ability of Heilongjiang Province without destroying the environment is an urgent problem.After summarizing and analyzing a large number of domestic and overseas literatures, the thesis concludes that it is necessary and indispensable to analyze the current competitiveness of the tourism industry in Heilongjiang from the perspective of cycle economy. It also draws the experience from the practice of tourism development in China and other countries and predicts the trend of its growth and finally brings forward the starting point of the thesis. The thesis summarizes the cycle economic theory and it's application in tourism industry. By introducing Porter's model of competitiveness, IMD model of competitiveness and model of tourism destination sustainable competitiveness, the thesis analyzes the shortcomings of the three models in the study of tourism competitiveness, namely, lack of assessing the competitiveness in terms of reduced and recycled tourism resources. On the basis of the three models, the thesis brings forward a regional tourism industry competitiveness model and conducts a quantitative assessment of Heilongjiang's tourism and focuses on analyzing the gap in using cycle economy between Heilongjiang's tourism industry and other provinces'. The thesis also analyzes the realities of Heilongjiang's tourism industry from the perspective of the cycle economy and analyzes the relevance between the tourism industry and three industries by using the Gray System Theory. The thesis analyzes the problems of tourism industry in Heilongjiang and the opportunities and challenges brought by cycle economy. It puts up the strategies of improving the competitiveness of Heilongjiang's tourism from the perspective of cycle economic theory.