Research Of The Manufacturing Enterprise Service Enhancement Model Which Based On Value Chain

"Service"have became a most important competition measures in the environment of Globalization and knowledge economy. In recent years, foreign scholar especially western developed country scholar have lifted the study of"Manufacturing industry Service Enhancement". The domestic scholar begins to follow up too, they attempt to discussion the important meaning of"Service Enhancement"to Chinese manufacturing company from many kinds of angle.This thesis have put forward the definition that manufacturing industry service enhancement which based on the study of the origin and current situation of manufacturing industry service enhancement. This thesis have explain its intension, and have analyzed the function of service enhancement which devoted to strengthen the competitiveness.This thesis have constructed the manufacturing industry service enhancement systemic model which based on the enterprise value chain and customer direction enterprise value chain. This systemic model composed with function model, process model, organization model, and the sustentation stratagem. The function model put forward the basic measure that manufacturing enterprise will adopted in the service enhancement, this model establish in the enterprise value chain and customer direction enterprise value chain. Process model put forward the implementation step of manufacturing enterprise which adopted the stratagem of service enhancement, namely customer's demand forecast, the choice and decision-making of service enhancement mode, the implementation of service enhancement stratagem. The organization model put forward the method of design organization, which is the service enhancement manufacturing enterprise will adopt. The sustentation stratagem put forward the manufacturing enterprise which will adopt service enhancement should establish the culture of customer oriented, and put forward the information technology that the manufacturing enterprise could use.Finally, the thesis estimate the manufacturing industry service enhancement systemic model, indicates its limitation and development orientation.