Study On Fund Agent Mechanism By State-owned Commercial Banks

1990s was a critical moments for the reform of state-owned commercial banks.During that time, these banks were undertaking property right reform. Corporationsystem is established and finetuned through shareholding and listing. An operationsystem which adapts market economy is further developed. However, the reformmeets new challenges, such as the optimization and innovation of operation system,which is aimed at further develop bank reform. From the end of last century, the fundbusiness began to grow fast. provides development chances to commercial banks inimproving operation mechanism and enhance core competitiveness.However, there are some disadvantages in current fund agent system, such asimmature management culture which adapts to market demands; unclear marketposition and brand strategy; insufficient reform and risk awareness towards market.Customer oriented operation idea and level of service need to be improved as well.Typically, when doing fund agent, commercial banks pay more attention on salesvolume without equal attention on service.Now, it is the historical moment of the growth of fund business. Commercialbanks shall take advantage of the chance on the basis of relative steady structure offund agent operation mechanism. Based on the current actual operation system, usethe experience of foreign commercial banks in funding business, guided by theprinciple "Good Sales with better service", seek out improvements actions onmanagement idea innovation, management mode reform, IMS and customerrelationships management improvement etc., so that to improve and perfect theoverall operation mechanism of funding business, and strengthen comprehensivecompetitiveness of state-owned commercial banks, make them to be dynamic andleading financial organizations in socialistic market economy construction process.