Study On Improve The Competitiveness Of Agricultural Products In Jiangxi Province

Under the background of market economy, the competitiveness of agricultural products is significant to promote the sustainable and Steady development of agriculture. For transforms from a big agricultural province to a strong one, it should further promote the competitiveness of agricultural products, enhances the market share and increases the income of farmer in Jiangxi.This article base on the domestic and foreign research. It inducts the market marketing theory to the analysis of the competitiveness of agricultural products and proposes the new frame to research and analysis. Furthermore, it has made the quite detailed analysis to the agricultural products' competition situation of Jiangxi province. It defines the competitiveness of agricultural products and the correlative important concepts at first, then it analysis competitiveness of agricultural products of Jiangxi province in the market share and productiveness. It constructs a systemic frame to research and analysis the actually situation of Jiangxi province.Base on the analysis, this article proposes the measures of improve the competitiveness of agricultural products in Jiangxi province. It include enhances the productivity, reduces the production cost; improve the circulation system, reduces the circulation cost; dependence advance in technology, making strong brand; develop security product, sparkplug expends safely; uses many kinds of forms, strengthens the marketing place construction; uses many kinds of methods to realize Integrated Marketing Communication; uses policy to construct high quality base; increase investment to technology, strengthens the information service; with the aid of government establishes the socialized service system in every way; with the national policy, formulates laws and regulations.