The Research On Commercial Long Term Care Insurance Product Development In Our Country

Long-Term Care insurance product first appears in US in 70's of the 20th century, then 80's in Germany and France, then 90's appear in England. Japan started to carry out Public Long-Term Care insurance plan in April 1, 2000. After more than 30 years development, Long-Term Care insurance has become one of the essential methods to solve aging problems in developed countries. In 2000 our country has entered the aging society .Now in our country, Long-Term care Insurance product is still very few, and the guarantee is not enough, with difficulty satisfies the old age crowd's demand. Therefore, how to develop Long-Term Care insurance products that can satisfy the demand has become one urgent problem.This article identified Long-Term Care Insurance product, analysis its character briefly, and classified the product. Then analyzed it's potential and the realistic demand in our country. For the change of family structure and the function attenuation of the family care for the aged, the aged people when falls ill and loses the ability to take care of oneself and so caused the nursing problems has become a serious social problem. At present in our country economy is not developed in the whole, regional and the industry difference is vast, the society security system still under construction, the commercial Long-Term Care Insurance products has huge potential and realistic demand.Then, this article briefly introduced Long-Term Care insurance product in the developed country, selects three country's Long-Term Care insurance products analyzes its characteristic specifically including American, Japanese, German, and compared common character and the difference among them. Then pointed out which can be used for reference in our country.Then introduced briefly the development of the commercial Long-Term care insurance product in our country, and take two typical product in the market as a example, analysis its character and deficiency. From the market environment risk factor, the consumer risk factor, the supplier risk factor aspects analysis the risk factor when develop commercial Long-Term Care Insurance product in our country.Finally, this paper gave some actual suggestions about how to develop commercial Long-Term Care insurance product in our country.