The Research Of Advertising Entertainment

With the continuous development of society, the people's rhythm of life is increasinglyspeeding up and the pressure of work enlarges day by day. In such social environment, inorder to alleviate the pressures of life and work, audience's entertainment demand is evenmore intense. In order to satisfythe audiences'entertainment demand, the mass culture whichmanifests the common people's culture must take on the entertainment tendency. In manyaspects can manifested the entertainment tendency, such as market, media, economy, politics,education, religion and so on. The advertising is society's wind vane, it also manifestsobviouslyentertainmenttendencyinthebigentertainmentenvironment.Because the advertising entertainment research belongs to the start stage, this articlestudies about the concrete operation of the advertising entertainment. Abase on thebackground study of the advertising entertainment, we analyze and summarize thephenomenon of the advertising entertainment and the actual case. Then educe the operationstrategy of advertising entertainment and prospect the development tendency of theadvertising entertainment. At last we ponder and summarize a series of questions whichcausedbytheadvertisingentertainment.The article's innovation is that we analyze and summarize the phenomenon of theadvertising entertainment and the actual case in detail, and then make the exhaustivereorganization to the performance type of advertising entertainment, and at last educe theoperation strategy of advertising entertainment. It can provide the reference for the concreteoperationofenterprisesandtheadvertingagencies.