Customer Relationship Management Of Unda Company In The Mobile Commerce

Unda is a company with decades of history of the development of large-scale rubberproduction enterprises, its sales industry has been at the top few. With the advancement ofsociety and the management environment change, the original customer of companymanaging mechanism adapting to development of circumstances already no longer, withcorresponding low keep customer of customer running off phenomenon is day by day grave,customer fidelity degree is not high. How to continue keeping the marketplace competitiveedge under new marketplace environment, effective implementation Customer RelationshipManagement, will be the major task to the company in several years. The thesis sets off fromthe angle that Customer Relationship Management theory and the mobile commerce develop,reaches company Customer Relationship Management current situation analysis combiningwith grace, thin melt being in progress to main function module in CRM system analyses.And introduces that systematically specifically for what be given function has perfected workunder mobile commerce environment.This article altogether is divided five chapters. The first chapter brief introduction thebackground and the significance of choosing this thesis, the motion customer relationsmanagement research present situation, the paper structure and the research technique and theroute. The second chapter elaboration customer relations management concept and the basiccontent, conduct the analysis research to the customer relations management function. Thirdchapter brief introduction the customer relationship management analysis research, includingmobile commerce environment under CRM localization of target, strategy, function, structureand implementation and so on. Fourth chapter is reaches the company take graciousness as theexample, has the problem and the customer relations management application presentsituation to it's at present carries on the analysis. Fifth chapter elaboration the CRM demandanalysis of Unda Company, the analysis research sale automation, the marketing automation,the customer service support function and it's under the motion commerce environmentapplication.The thesis purpose is when putting Customer Relationship Management into practice, tofully utilize moving the advantage that the technology brings about, to be in progress to the enterprise resource to integrate an optimization hope that grace reaches a company. Through devotes to the customer loyalty cultivation, the management idea enhancement and themanagement pattern innovation, strengthens the enterprise the core competitive ability, thegain enterprise continues and the health development.