The Value-Added Business Analysis Of The SZMS Company And The Research Of The Business Extend

By the rapid development of the value-added business in recent years has produced many SP(Service Provider) companies in China. In the initial stage of development, lack of the whole industry more comprehensive monitoring system lead to a lot of unfair means to impede the operation of the entire value-added business positive and healthy development. Since the beginning of 2006 the Ministry of Information Industry in rectifying the market, SZMS companies, including such companies are facing a new crisis. SZMS this paper as an example to their business, identify their problems, This company survival and development of practical significance.First discussed at the business analysis and the advantages and disadvantages of various methods. then chose to use strategic environment SWOT method for analysis of SZMS business analysis Next, use PEST analysis and Porter's five forces model to analyze the external environment, external environment to identify opportunities and the threats, with the company resources and competitive analysis identify companies that exist within the advantages and disadvantages of using SWOT final business of quantitative analysis, Conclusions are drawn as follows: SZMS the company's existing business strategy not enough intensity, companies need to adjust future business development direction development of new business, but existing business opportunities and advantages of a great need to actively develop it; At present, the product has been unable to meet consumer demand for personalized, we need to examine the different consumer groups, consumer demand, Difference launch marketing. In this conclusion, based on the following businesses : (1) The use of the entire network operator qualifications, undertaken with the cooperation of other sectors; (2)Conduct sophisticated marketing to meet the needs of individual consumers; (3)To use its own funds dominance with the current lack of value-added business market brand concepts, and to enhance brand-building; (4) Establishment of the new specialized technical departments to strengthen product development capabilities.