The Study Of Value Evaluation For Network Company

There is a long-term research on corporation value assessment in the field of both economics and securities business, which has become a widely accepted system, what is more, the methods such as the discounted cash flow and marketing comparison have developed into international widely-used means of company value assessment. Nevertheless, the booms of network economics and companies bring forward a huge challenge for the value assessment. In the past decade, several experts and scholars have probed into value sources and appraisal methods from different angles, however, all these researches have kept apart in their own aspects without forming a whole system yet as well as coming into a comprehensive summarize or a considerable appraisal. for this reason, the paper begins with the characteristic of network companies, analyses the basic of making price and frames an integrated appraisal system. Meanwhile, through the particular presentation and analysis for the model of the main network companies' value assessment, the paper comes into a conclusion that before a common value appraisal model appears, we should choose appraisal model cautiously and assess the network companies' value properly by means of combination of these models.The text is divided into six parts. The first chapter generally introduces the content and the creative ideas of the article; the second chapter starts with introducing some appraisal methods (applicability and weakness included) which are mature and widely used in western countries; the classic method is presented firstly just for the sake of setting forth a criterion prior to the comparison between network company value appraisal and traditional company value appraisal; in the third chapter we discuss the general situation of network economy and network company, and the appraisal distinction between traditional and network companies is also raised, the forth chapter analyses value source of network economy and company ,summarizes inner and outer elements which influence the network company value ,and puts forward value appraisal system. the fifth chapter introduces main value appraisal models for network companies , discusses the advantage and disadvantage of these models, probes into a new approach to option appraisal, and summarize the usage of value appraisal methods in practice; the last chapter describes status quo of network companies in China and suggestion on the usage of value appraisal method.