The Decision-Making Analysis Of R&D Project In High-Tech Brand Enterprise

Because of the limitation of traditional project decision-making analysis method in R&D project decision, this thesis use real options theory and real options-game theory to build a scientific and suitable R&D project decision-making analysis framework, on the basis of analyzing in depth the characters of R&D project investment of high-tech brand enterprise and the suitability of real options theory and real options-game theory in R&D project investment decision-making.Firstly, this thesis introduces the specific analysis methods and procedure of traditional project investment decision-making methods, and analyses in depth the advantages and disadvantages of traditional project investment decision-making methods and the limitation in R&D project investment decision-making of high-tech brand enterprise.Afterwards, this thesis analyses the suitability and feasibility of real options theory and model using in R&D project investment decision-making in high-tech brand enterprise. And realizes the real options of R&D project in high-tech brand enterprise, also proposes the parameters estimation methods of real options model using in R&D project investment decision-making in high-tech brand enterprise.In succession, this thesis introduces the Black-Scholes model, Black-Scholes-Merton model, Binomial model, Boyle model and Geske model of real options models. And also introduces in detail the specific use of these models in R&D project investment decision-making of high-tech brand enterprise by a case.Follow in succession, using real options theory, we build a monopoly R&D project investment decision-making model and analysis framework in high-tech brand enterprise by partial differential equations and dynamic programming, and get the optimum investment executive threshold and decision-making guide line.At last, using real options-game theory, we build a static and dynamic game theory model under complete information of rival R&D project investment decision-making in high-tech enterprise, and analyses the affection of strategic interaction on t the optimum investment executive threshold and the decision-making guide line of high-tech enterprise.