Researching Internationalization Strategy Of The China National Automobile Industry

The strategic source in the military, it is "general", the meaning is "plans to use the resources destroys the enemy". Along with enterprise competition day by day intense, the market like battlefield, a strategic word also widely is applied correspondingly in the business field. Such company can implement the international multiplex strategy, its goal is in order to lengthen products the life cycle.The china automobile manufacturer will certainly to integrate day by day to in the flood tide international auto market. Especially in current, The China automobile manufacturer is marching into the independent brand development growth period, and pay more attention to the international auto market opportunity. First needs to understand is the international auto market has any influence to the domestic auto market, next is examines whether has the latent opportunity to be able to into the international market, enhances the profit margin. Therefore, from the automobile manufacturer and government's angle, the china automobile manufacturer internationalization strategy is a more and more important topic.In fact, Chinese vehicle business is precisely take the low price as a break point, obtained a good result in this export test. However, along with Chinese automobile volume of exports climbing, the exportation establishes the barrier unceasingly. The China auto export faces the more and more challenge. Besides must achieve the safe collision and the emissions environmental protection request, Still needs to satisfy European Union all newest and the strictest other related technical laws and regulations. But European Union country for effective protection local market, also unceasingly is enhancing its market the admittance and the technical standard.Our national automobile industry already may not have proudly, may not improperly belittle oneself, but is must works hard for the prosperity of the country. We believed that, with expands along with our country science and technology strength enhancement and the automobile industry unceasing development, so long as our country automobile manufacture and the sales enterprise can truly take to utilize the correct internationalization strategy, our country automobile industry certainly may have a greater achievement in the international market.