A Research On Environment Early-warning System Of MNC

With the development of the science and technology with each passing day , the international division of labor has been deepened, economic globalization gradually speed, and the relationship among all the countries is more and more closely. The countries over the world actively promote mutually, and achieve the goal of complementarities and mutual benefit, promoting consumedly world economy of development. These have become irresistible historical trends of the mankind and social development. The global management strategy of the multinational company is the important foundation of quickly economic globalization progress. At present, the economic competition of the state-to-state is going on through the global management strategy of multinational company, launching in the global scope by the unprecedented scale and the vigorous extend. It becomes more and more necessary for the multinational company raising its competition ability to build up its environment early-warning system correctly to make it catch the information of environment change in time and accurately and control the environment factors better.The paper sets up the early-warning system of the environment risk of multinational company according to the characteristics of MNC and the specialty of its exterior environment, and does a further study into its operating mechanism and application. The paper is divided into five parts. The first part is an introduction, mainly discussing the background and meaning of this research, the present domestic and international research condition, the creative aspects and the whole thinking way. The second part is the theoretical foundation. The related theory includes the theories of the enterprise strategy management, multinational company theories, adaptive theories and early-warning system theories. The third part does a deep study on the characters of multinational company's exterior management environment and the existing risk, which recapitulates the evolution of MNC and the characters of its environment, and the studies the influencing factors of it and then researches the environment from micro, macro and levels. The Fourth part is the core of the paper, which firstly make BP neuron network as the tool according to the characteristics of multinational company exterior environment risk, setting up a evaluation model of multinational company environment, and set up multinational company environmental evaluation index system on the foundation of above-mentioned theories and present research condition, and at last carries on study to the application of this risk early-warning system. The fifth part carry on an application analysis at the foundation of the environment early-warning system, and give Corresponding counter plans. The establishment of the early-warning system of the multinational company has an important function for the companies' long-term development. We hope that the research can provides some guidance for the development of the multinational company.