Study On Construction And Operative Mechanism Of The Electronic Enterprises' Green Supply Chain

The rapid development of electronic enterprises since last century has produced enormous social and economic wealth, meanwhile its negative impact on environment has been much more serious than ever. To maintain a sustainable development for human beings requires the growth of electronic enterprises to be compatible with the environment. Under the new concept of "green environmental protection" worldwide, the consumers urge electronic enterprises to reduce the environmental pollution through various means during production and business activities to achieve their commitment to the natural society. Therefore, the study on electronic enterprise construct green supply chain is of great theoretical and practical significance.Based on the theory of green supply chain and green supply chain management, the paper studies the construction of the electronic enterprise green supply chain as well as the operating mechanism of electronic enterprise green supply chain. The first part of the paper analyzes the negative impact on environment from electronic waste; and points out the significance of constructing the green supply chain in electronic enterprises; the second part introduces current research situation on green supply chain both internationally and domestically. The third part of the paper first confirms the definition of supply chain, green supply chains and electronic enterprises' green supply chain; then analyzes the driving factors of constructing green supply chain in electronic enterprises, the flow of composing green supply chain and the selection of green supplier. The forth part introduces the mechanism of electronic enterprises' green supply chain, including policy guiding mechanism, cooperation mechanism, information sharing mechanism and risk guarding mechanism. The last part concludes the paper's main idea, innovations and inadequacy, and points out the direction of future research.