The Feasibility Analysis Of KongMing Corporation E-Marketing And Marketing Tactics Research

Today, we are entering a new era, in that Internet technology have been widely used and the whole market in the world have been integrated, and that not only have changed people life, but also deeply influenced enterprise management. For the sake of suiting the purchase change of custom in this era, all enterprises are having found the new marketing way—network marketing , so as to extend the range of customs and cut down the cost of marketing.Small enterprises play an important role in social economy of our country, but they have weak sides in some aspects, so they should be given more attention. As a small high-tech enterprise, KONGMING Corporation is facing the same problems of whether to develop network marketing and how to develop network marketing efficiently.Using ways of combining marketing theories and practical research, the paper gives thorough discuss of developing network marketing in KONGMING Corporation. Firstly, through analysis, the paper points out the necessity and feasibility of developing network marketing in KONGMING Corporation. Because of the limitation of scale and strength, the corporation should develop network marketing from lower level to higher level. Secondly, by analysis of the exterior and interior environment of developing network marketing in KONGMING Corporation, the paper points out that the network marketing objects of KONGMING Corporation should contain current objects and intending objects. Finally, to help the KONGMING Corporation obtain the current network marketing objects, the paper gives the appropriate network marketing strategies for the corporation.The main aim of this paper is to give the way and specific strategies which can help KONGMING Corporation developing network marketing. So it is useful to promote the application and development of network marketing in small corporations in our country.