The Study On Network Cooperation Problems And Measures Of Chinese Travel Agencies

According to the WTO's (world traveling organization) forecast, China will become the world biggest traveling receiving state and first big leaves of the traveling country in 2020. The travel agencies are connected travelers and other traveling enterprises. In this process, Chinese travel agencies will face significant opportunities, at the same time, travel agencies also to face the trifle challenges. Many travel agencies of Chinese already gradually keep the cooperation in the competition with other travel agencies and other traveling enterprises as the network cooperation way as traveler to achieve the shared resource, the cost allocation goal.The travel agencies'network cooperation have several types: travel agency enterprises group, travel agencies strategy alliance, travel agencies hypothesized enterprise and travel agency unified body. They formed network to conformity travel agency and other traveling enterprises' resources. However, the network certainly not full display competitive advantage and not promotes their competitive ability. mainly displayed has been establishing the enterprise network travel agency in the product innovation, the product sale, the product marketing as well as sets up the aspect certainly not big improvement to the travel agency brand. In view of this, it is necessary to have a study of travel agency enterprise network and proposes the improvement measure.Revolved the above goal, this article is to embark from the travel agency network cooperation related theory, analyzes the travel agency to carry on the network cooperation the superiority, then carried on the discussion to in the travel agency network cooperation problems, analyzed the reason of the problems, finally proposed in the solution travel agency network cooperation countermeasures and the suggestions.The article first introduced the travel agency network cooperation the related theory, next analyzed the present stage Chinese travel agency to carry on the problems which the network chemical combination did appears, the main problems included: The travel agency network stability is bad, the network scale effect not full display as well as the travel agency network brand have not formed. Finally, this article proposed in view of the travel agency network cooperation in problems through network cooperation promotion travel agency competitive ability countermeasure, first, travel agency when choice network partner must consider the partner is supplementary or not, and signs has the binding force the cooperation agreement, raises the good trust relations with the network partner, and carries on supervising and managing by the effective supervising and managing mechanism to the member; Wants fully to display the network the scale superiority to have to display the large-scale travel agency the core and the leading role, and the establishment has the superiority the network combination to promote the competitive ability of travel agency brand.