The Organization Cultural Identity Styles Analysis Of Enterprise Staff In Transition

China is in a period of social transition,a variety of social thinking Blending,collision. on one hand, The wave of rational modern society to the emotional life represented by the traditional Chinese ethics and behavior had an impact. Various social organizations are seeking to institutionalize, scientific, logical, rational development. Members of the rational awareness has increased noticeably. On another hand, Along with the influx of recent years'post-modern society thought. The feelings of everyday life, the pursuit of personal values and meaning in life makes people's behavior and activities of the ultimate value go back to the home. Under such a family concept, realized integration with traditional Chinese ethics. Chinese traditional ethics and social culture greatly influence the behavior of its members. Collectivism, high right gap, the strong uncertainty avoidance. Right, focus on others evaluation, long-term-oriented features deep-rooted in the culture. Manifested in a concentrated, Ethics ceremony, moral values and other perceptual experience, intuition, non-rational. Concerned on the social hierarchy, social relations, collective interests; Sentiment, concerned on evaluation of achievements of the other dimensions. All of this is rooted in the Eastern culture "geopolitical" "blood" and "geopolitical industry," closely related to the clan and cultural characteristics, instead of using reason and logic to explain. In short, social and cultural characteristics of a transition period is leading by rational modernism, the traditional doctrine susceptible species. And have the signs of return to the post-modern liberalism, multiculturalism, environmentalism, vague state borders. Taking China's enterprise, the building of organizational culture is the rational aspect of the elite minority managers, Managers agree that the organizational culture was in line with the "rational economic man." In fact, the organizational culture of our staff members agree is not completely irrational. Included is a sentimental "limited rationality."This paper sort out "rational" and "emotional." "Bounded rationality" from the cultural identity of the organization from the concept and theoretical level. Parted From sociology, economics, Psychology level overview of the staff organizations, the traditional sense of cultural identity is not a Simon's "bounded rationality". There are still emotional characteristics. Then, according to the cultural identity of the organization secondary research data verified Chinese enterprises members of the Organization cultural identity method is not only rational, emotional components, but an emotional limited rationality. Third, based on domestic scholars to Simon's "bounded rationality" and on the basis of the number of physical, chemical analysis, put our organizational culture is the emotional and rational way for recognition of different points of the set Ibid. Finally, from the point of our cultural identity means "limited rationality" perspective and Several successful organizations in China's cultural identity case gave several suggestions we should noted across the process of cultural identity building.In short, During the process of organizing cultural identity, Sense and Sensibility is in the interaction. Individual staff members and the complexity of the overall system exists exchange, already have with their own social capital, cultural capital, physical capital to achieve the desired economic benefits, social status, social reputation, and unexpected emotional ownership, and building social networks and social capital. The complexity of the network decided to identify the individual acts must be "bounded rationality". Individual and organization staff fit their resources and the mutual recognition process to achieve the best possible use of resources and action, thinking which includes rational, emotional, realizing the interests of the employees, feelings, values, achievements and other needs. In short, the staff members agree that the organization is rational guidance. But they agree that the practice of conscious awareness are sensitive, is fuzzy logic. Therefore, staff members are not only rational or emotional, is a sentimental included the limited rationality.