The Research Of Marketing Pattern In China Continent Property & Casualt Insurance Co. Ltd.

In foreign counties the systemic conception of marketing has been formed from 1950s, nowadays, under the driving of new economic situation, many foreign corporations entered the era of green marketing and website marketing. But most of corporations in China are still settling the age of product and sale promotion conception since the marketing theory was introduced later, the insurance calling is not an exception. The insurance calling in our country obtained the huge development under the driving of economic expanding, but the crisis appears in these years.This article made the aborative analysis and considering by the insurance calling development and competitive status to discuss the reason why formed the sales pattern of insurance calling in our country and the problems occurred in current pattern, and also to seek after the solution. Through the study of theory and integrating the practice of my company - China Continent Property & Casualty Insurance Co. Ltd., I am trying to mouse out the marketing pattern which China Continent Property & Casualty Insurance is relied upon to develop fleetly in new situation, also check up and apply the pattern in practice works.