The Study On The Marketing Strategy Of Accident Insurance In A Property Insurance Company

More and more company are attracted by the vitality and potential of the insurance market attract.The number of insurance companies is springing up.In the last 10 years,the number of insurance companies has been growing by leaps and bounds,and more foreign insurance companies have joined in the struggle of the market.With the development of social economy,on the one hand,the risk loss is increasing day by day,on the other hand,people's risk consciousness is improved,and with the opening of the industry,the insurance market falls into the red sea competition of product homogeneity.Accident insurance is one of the important means to reduce the risk loss of family and enterprise in modem economic society.As a kind of commercial insurance,it has the function of perfecting the scope of social insurance.With the development of construction,transportation,catering,retailing and other industries,a large number of labor flows into and out of the country.In order to reduce the liability risk and operating costs of employment,enterprises insure their employees with group accident insurance.The accident insurance has become the faster growth,profitable one of the insurance.This paper analyzes the marketing of the A property insurance company's group accident insurance,studies the group accident insurance market of Yunnan property insurance company,and take into consideration the A property insurance company's good cash flow.The writer chose the building trades as their target market because of the advantages of internet that can simplify the process before the deal and after sale,and the diversified product combinations,with the growth potential.Without much attention from the contenders,the writer plans about price,product,place,promote,participate,physical evidence and process to make accident insurance a Taurus business of the A property insurance company through the exploration and development of the target market.