The Research On Tourism Real Estate Market Of Hang Zhou

At present, tourism industry develops rapidly, China will become the largest travel destination of the world by 2020. The tourism consumption has already been changed from the visiting type into the holidays and recreation type gradually, which has caused the great adjustment of the tourism industrial structure. Meanwhile, Chinese real estate is looking for the new investment field. And a large number of idle rooms exist in the tourist city, large-and-middle-scale city of coastal area. The tourism real estate offers the new development field for real estate. The tourism real estate becomes the new focus in the new round of economic growth in China.Localized as "eastern leisure city", "the holidays and recreation centre of Yangtze River Delta", Hangzhou puts more attentions to the tourism real estate, and provides more chances to develop. At present, the tourism real estate in Hangzhou has an increasing growing tendency, and at the same time, there appears a great deal of problems. So, it will be valuable for theory development and reality operation to carry on systematic research on the tourism real estate market of Hangzhou.This article pays attention not only to refining and summarizing in theory, but also to the deep analysis on the case. In theory, put forward the tourism real estate concept system based on operation characteristic of the market for the first time, and put forward the systematic theory of real estate market of travel. Including the concept, characteristic, market every key element, operating mechanism of the travel real estate market; Analyze the consumer behavior of visitors of Hangzhou through many angles, infer the demand characteristic of the tourism real estate of Hangzhou; Analyze the supply situation of the present travel real estate of Hangzhou, carry on the analysis of equilibrium of supply and demand, draw the insufficiency of supply-demand; Analyze the development relation between the western tourist industry of developed country and getting accommodation industry; Have proposed the development structure of the travel real estate in the future of Hangzhou and developed the way on the basis of above-mentioned research.