Study On Strategy Of Marketing Channel Of T-city Mobile

This article is to study the competitive strategies of the marketing channels by the comprehensive investigation of the marketing channels of T-city Mobile on the basis of the marketing channel theory.This article analyzes the course and the actualities of the marketing channel's development of T-city Mobile from the angle of exact evidence. It points out several problems of the marketing channels of T-city Mobile. 1. The scale is too small to meet the demand of market and service. 2. The scheme of our own channels is not reasonable. 3. Some parts of social channels is not loyal and bad in quality. 4. The channels' function is single. 5. The passive service holds back the data business. 6. The construction of the new channels doesn't content the requirement of the business's development. 7. The capability of the management and marketing to the channels in countryside is weak. 8. The cost of agency is raised. It analyzes the cause of those problems from 5 aspects and the challenges of T-city mobile from the economy, technology and marketing competition. T-city Mobile is now in the very crucial period. It can strengthen the competition and master the initiative only by grasping the opportunity, facing the challenge and promoting the development. This article analyzes the channel strategy of other telecommunication operators. It demonstrates particularly the factors to be considered when the channel strategy is designed. We must consider these factors overall.This article brings up the channel target that it can help T-city Mobile maintain the superiority. We must construct the actual channels fast, realize their effects, strengthen their functions of service and marketing and improve their capability of competition. We should utilize all the value links, map the social channels out scientifically and develop their advantages. We must manage the channels carefully, strengthen our service, control the channels better and decrease the channels' cost. We should develop the function of the electronic channel and promote it's status. It also points out the specific strategies.This article gives 5 key points according to the author's experience that we must pay attention when we carry out the channel strategy . 1. Let all the departments attach importance to the channels and execute the strategies fast. 2. We should manage and serve the channels well. 3. We should control the course and decrease the cost. 4. We should pay attention to the marketing capability of the business department in countryside. 5. We should establish a department equipped with employees. It can ensure that the channel strategies will be carried out better.This article brings up that we must construct the actual channels faster, develop the social channels actively, manage the channels better and improve the challenging superiority on the basis of the actual situation of T-city Mobile. The operation of those ideas is easy. The strategies will make contribution to the development of T-city Mobile marketing channels in the more fierce competition that will come soon.