Case Study On The Development Of Bancassurance In China

Bancassurance is a kind of cooperate mode between assurance company and bank developed under frame of financial service incorporate, come of Europe in 20 century 80 times and have more than 20 years history. It develop rapidly and influence a lot of countries in the world, it is remarkable and profound for international insurance even whole finance development. In our country Bancassurance comes of middle 90 times last century but inevitably encounter some outstanding conflict and problems due to abuse or other bad factors in financial management system, so it affect Bancassurance development a certain extent in out country. How to develop and perfect Bancassurance becomes one of problems need to be solved immediately in our financial assurance management now. This paper point our status and problems in Bancassurance of our country via analyze status, problems and some cases exists in our country or foreign Bancassurance and conclude lacking long-term benefit share between bank and assurance is a main reason for hampering the development of Bancassurance. Under the obvious tendency of joint management finance in China, bank assurance will change from simply primary representative mode into deeply cooperate mode, change from short-term many representatives mode into building long-term strategy cooperate fellowship, further expand products range of bank, professionalize sale action and propose some suggestion in how to develop and perfect Bancassurance. Meanwhile, it presents some of the solutions and strategies for Chinese bancassurance development and improvements. This not only summaries the bancassurance experience for many years, but also pave a way for future development of Chinese bancassurance.This article gives specific analysis to the scenarios and statistics of current Chinese bancassurrance. Therefore, it represents a whole picture of current situation for Chinese bancassurance, also offers assistant and support for researches and experts in the field of Chinese bancassurance studies. Refer 33.