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A Market Research Report For The DAP Market In Chongqing

Posted on:2007-05-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y F ZhaoFull Text:PDF
GTID:2189360212985457Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This report is mainly focused on DAP market of Chongqing which includes the evolvement, nowadays situation and forecast of the future. In order to provide valued promotion solution to PHILIPS, this report also spend a lot energy on the studying of what is the situation of PHILIPS in this specific market.Collecting information is essential to the success of this report. This report spend approximately thirty thousand RMB in order to hire and train the right people to collect information, to develop the quire sheet, to find the right interviewee…Through this deliberate plan and execution, this report made its information accurate and diversify. This made the result of this report more reliable and executive.This report mainly studies the following aspects:1. Analysis of consuming habits and channel of target consumers. Including the analysis of purchasing time, locations, and channel.2. Analysis of cognization of the brand of DAP in Chongqing market. Including the cognization comparison of different brands and satisfaction degree analysis.3. Analysis of purchasing situation and forecast. Including the analysis of family holding situation, market share of PHILIPS…4. Analysis of AD cognization of Chongqing consumers. Including the analysis of frequency and effectiveness.5. Analysis of the dominant demand of consumers when purchasing. Including analysis of purchasing plan, promotion effectiveness and the dominant demand of each specific product.6. Analysis of PHILIPS channel and some solution to promote products.
Keywords/Search Tags:Chongqing DAP, channel, market promotion, consumer behavior
PDF Full Text Request
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