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The Research To Quality Management On Legrand(Beijing) After-Sales Service

Posted on:2008-08-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y G LiFull Text:PDF
GTID:2189360212983372Subject:Business management
Abstract/Summary:PDF Full Text Request
China's economy is in the process of manufacturing to service transformation in the 21st century. In this process, buyer's market will be a long-term . The quality of service is good or bad directly control the survival of the enterprise in the environment of Buyer's market. At the beginning of Marketing , enterprises has done a lot of work in advertising, pricing strategies, promotion . When commodity appeared in quality, function, and prices , the enterprise change to improving the service system. More and more enterprises are dependent on the quality of services. Modern marketing services include pre-market service ,in-process sales services and after-sale service , the successful marketing is ready to emphasis on after-sale services and the quality of after-sale services, because of the quality of after-sales service directly affect the marketing of the enterprises to sustain and expand, determines the marketing's success.The paper study targets Legrand (Beijing) Limited, which together with Schneider, ABB land in China's low-voltage electrical markets, "localization" strategy, wholly foreign-owned or joint ventures, annexation purchase of the local community to set up factories in China, rapidly expanding its market share. These enterprises in the expansion and localization is also facing many new challenges, such as human resources, enhancing the competitiveness of enterprises. quality of after-sales service and so on ,there are all sorts of problems to be solved. Legrand (Beijing) Limited, the predecessor of a collective enterprise, with Legrand Group replenishment and acquisitions, Legrand (Beijing) as a wholly-owned by Legrand Group. In recent years, along with the TCL International takeover, Legrand (Beijing)'s products begin to be sold through the TCL's sales channels, domestic sales get a rapid expansion . The after-sales service is very poor due to the original structure, after-sales services is always with confusion and employee are busy with the services .This restricted the marketing of the product launch, after-sales service departments need to upgrade their service quality and capacity.Based on Legrand (Beijing)'s after-sales service research, LBE can control their service control points in all aspects of the process. Focus on strengthening theorganizational structure, internal management, improving the process of service delivery, information technology, improve productivity and quality of maintenance and other areas, LBE is upgrading the overall level of service, On this basis the establishment of a sound staff and the marketing services quality control system. Ultimately the quality of after-sales service in-depth understanding of the concept, achieving rapid response to after sales service, enhance staff and the entire after-sale services of quality. After-sales service departments launch the protection for a powerful marketing .
Keywords/Search Tags:after-sale service, service quality, quality management in service
PDF Full Text Request
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