Study On Development Strategy For Kailuan Group CO.LTD

The coal is Chinese foundation energy and important chemical raw materials, along with the improvement of the coal industry exterior environment, the coal business enterprise faced to come the unprecedented development opportunity.Kailuan( Group) Limited Liability Company is a large coal business enterprise that has the history of more than 120 years.This text discussed the strategic problem of the development of that company systematically. This text analyzes the aspects, such as politics factor, economic factor, social cultural factor, technique factor, the industry environment and economic environment in district. To carried on the system, overall analysis to the exterior environment of that company first, finding out the opportunity and threat that Kailuan Group faced. Later on, from the coal resources, product and market competition ability, the management ability, technique ability, the funds operation ability, human resource, the anti- risk ability etc. the aspect carries on to the internal condition of that company thorough, meticulous of analysis. Then, make use of the matrix of EFE, matrix of IFE, matrix of SWOT, the strategy that put forward that company can go to choose the project fully, and made use of the matrix of QSPM to carried on the evaluation to the strategic project, putting forward strategic project of"construct the big base, sets up the big group, extension the industry chain, speed the development". End, this text put forward the assurance measure of the strategic implement.