Research On Price Setting Method And Model For Changzhou Rexnord Transmission Ltd's Product

The product price setting is a very important for an enterprise's survival in a competitive market. What scientific and accurate was the product price setting has become the key question which all enterprises faced. From theoretical mean, the marginal cost was equal to the marginal revenue is the enterprise profit maximization principle. But in actual price setting application, not only focus on cost element, but also needs to consider the environment, the competition and so on the complex factor.This article take the Changzhou Rexnord transmission LTD's speed reducer product price setting method and the price setting model as the research object, Embarked from the economic price setting theory and the market marketing theory, studies the market supply and demand relations to obtain, has studied the price the basic rule which moved in the different market and under the competition condition; After this article has analyzed the superior inferiority and the price setting present situation and its the question which the Changzhou Rexnord transmission LTD faced, the influence speed reducer product price primary factor has been obtained. The article has proposed the new price setting method to suit the Changzhou Rexnord transmission LTD's product characteristic, and on the base of this price setting object, proposed the price setting model to suit the different speed reducer product own characteristic. And taking the actual product ordering as the example, three models has been separately applied in the term of the product project tender, the OEM product necessary, in the small customer product retail sales actual service performs. The article has proposed detachment condition which the implementation price setting model should have to make the price setting model to be more perfect.Macroscopic, the microeconomics theory, the modern market marketing study theory, the management economy theory and the accounting theory has been utilized in the article. The article in the research, used the positive analytic method, the mathematical statistic analytic method which unified with the quota. The paper although take the Changzhou Rexnordtransmission LTD's speed reducer product as a background, but its price setting method and the model have the reference value regarding the similar enterprise.