Study On Peasants' Demand Behavior In Popularizing Seed Technique

The progress of agricultural technology had much important contribution to the increase of agricultural economy. An important measure to agricultural development was to quicken the agricultural technological fruits' popularization based on this progress. In China, however, because of the serious limitation of its popularized work, the contribution ratio was only 40%, far belowed the developed countries, which up to 70～80%. Seed was the investment essential, but also it was hidden the progress of agricultural technology. So popularizing seed technique was very important to agricultural modernization. In order to effectively facilitate the popularization of the seed technique, and to successfully push the modem agriculture's development, this study analyzed peasants' demand behaviors in popularizing seed technique markets based on the special commodity of the seed.Using questionnaire investigation, demonstration analysis, comparison analysis, PRA and KAP investigation means, based on their demand behaviors in its popularization in Donghai County and, refered to the successful experiences of seed companies in foreign countries, this study systemically analyzed all kinds of factors which influenced peasants' demands for seed technique. And the results were as followed: (1) There were many factors influenced peasants' demand for seed technique, such as, the seed itself, peasants themselves, popularizing departments, and the environment, and so on.. But the basic influencing factor was the seed itself, that is, the quality of seed, the yield and the quality of breed, the price of seed. And influencing degrees of other factors to peasant' purchasing power were different. (2) peasants' demands for seed decided their purchasing behaviors. Boosting peasants' demands sufficiently was the necessary condition to popularize seeds technique efficiently.