The Research On Customer Relationship Management In The Powerise-NIIT Embedded Education Project

Recent years, a lack of software talent has been noticed. Powerise joined hands with NIIT in 2001 to introduce NIIT's advanced curriculum to train the software talent of Hunan province. The aim of the Powerise-NIIT Embedded Education Project is to embed the NIIT curriculum into the vocational educational system. It is the first attempt at vocational educational innovation. The Customer Relationship Management (CRM) of this project would result in the rise or fall of the project and could effect the quality of NIIT's software talent.Basing on the development and academic research of CRM, this article has analyzed the related researching progress at home and abroad, and has got the conclusion: CRM is a kind of management strategy on customer-centeredness. With the thorough exploration of CRM's presence and developing trend, this research has established a CRM platform for the project, which can analyze and deal with the customer's information rapidly, grasp their demands promptly, respond and strain quickly , improve its service quickly, then, to realize the sustained development of the Powerise-NIIT Embedded Education Project.This article has reviewed the development of the project, analyzed the presence and characteristics of CRM, and brought up the necessity of implementing the customer segmentation methods of this project and the key index of customer's satisfaction and loyalty, also has established the model of CRM system, which is the flare point of this article. Finally, it has studied on the strategy of implementing CRM and the barriers which may encounter and its solution.The present CRM research at home has mainly aimed to relationship technology of marketing theory and computer information technology, but rarely to the specific customers, especially to the enterprises which provide educational products and services. It's meaningful to make specific CRM research on educational services, especially on this special customer type—higher vocational education colleges. And it is the significance of this article.