Research On Pricing Strategy Of Real Estate

From the theory and the method of the real estate pricing, this article researches the concept and the character of the commercial housing, and analyses the price of the real estate; from the theory of the supply and demand theory, marketing portfolio theory, the purchasing behavior of consumers, it discusses the main factors which influence the purchasing behavior of consumers. It confirms the commercial housing's particular price system and rated method of basic price. Sequentially, it deeply analyses the option mode of the commercial housing's price policy. The inbeing of the commercial housing's pricing is to establish strategic position of the market competition, and explaining the direction of the strategic target. Discussing the mode of the commercial housing's price policy selecting, mostly includes the mode of the unique price policy selecting (the rated mode of conventionality); the mode of the compound price policy selecting (the rated mode of basic); the mode of the real estate's price mentality policy selecting (the mode of upgrading mentality value); the mode of adjusting the real estate's price policy (the mode of intercommunion). This article considers the purpose of actualizing price policy is getting the advantage of competition. The purpose of the price policy is getting initiative and domination. The core of the price policy selecting is market's orientation. The important tache of the price policy is controlling cost and the difference of products. Discussing the factors of self guarantee which the corporation of the real estate actualizes the price policy successfully , considers the real estate price policy selecting need compound marketing policy to be based; the real estate price policy selecting need high-level quality of house sellers for guaranteed; the real estate price policy selecting need perfect service system for guaranteed; the real estate price policy selecting need enhance the wise of innovation; building the corporation of the real estate price league will be propitious to boost the real estate price to develop rationally. At the same time research the factors of the government supervising, which the corporation of the real estate actualizes price policy successfully.