The Investment Study For Company Project Of Heating Blankets In China

Heating blankets is small household appliances for eliminating cold thus warming human body by means of heating the cover fabric under energizing condition, part of these products have medical massage function. In China, due to different uncertain reasons, the marketing competition is totally abnormal. Many unqualified products are full of the market and consititue of great potential threaten for human health and people's daily life.A company is the technical leader and a professional company focusing on the manufacturing for heating blankets in the world. Recently, due to the pressure of ever increasing cost and competition, A company has transferred part of her heating blankets manufacturing from America to China. With the growing of China market for heating blankets, A company is planning to invest and make heating blankets special for China market as well since there are already OEM factories for her heating blankets in China. Hence, it will not only help A company develop new market and increase the market share, but also, it will bring siginificant impact to the current China market and lead this market to proper competition and a better future. This paper is trying to study the feasibility of this investment under the aforementioned condition!Firstly, this paper analyzes the current situations about this field in China and the customer conditions as well. But for the investment of this project, the opportunity and risks are both existed as the paper stated! Meanwhile, it is also pointed out the impact for China market and the positive social meaning that this product may bring.On the other hand, this paper also analyzes the economical marketing meaning of this product. By using of what MBA learned, SWOT and five-force model are taken as the analysis base, strengthes and weakness for this project is compared accordingly. Moreover, according to the present market condition, the scale of the project and the initial investment are also estimated. Based on that estimation, a series of financial report are also worked out, accordingly, the foresee for the cost and financial performance, including the internal rate of return, the financial net present value, the payback periods for investment and the investment profit rate are all listed out. From...