The Research On Electric Power Business Development Strategies Of Jinzhushan Power Plant

This thesis applies the strategic management theories, based on the formation and development of power market in US, UK, Australia, Bulgaria, Rumania, Japan, Argentina and Norway, studies electric power business development strategies of Jinzhushan heat-engine plant.The formation of the power market is the inevitable result of the reform of the power, development of scale is the prerequisite and the basis for subsidence and development of electric power enterprises. This thesis studies how power enterprise in US to utilize potential, reviews the formation, development and reform of the power industry in China, analyzes the actuality of the power industry in China, emphasizes on how power construction to adapt to national economy and social development.This paper selects Jinzhushan heat-engine plant as the study object.This paper analyzes the development tendency of the electric power in Hunan province, predicts the electric power demand, generalizes the electric power business development strategy types and choice of Hunan power plant,fumbles the method of electric power business development strategies of power enterprise. In words, this paper provides Jinzhushan heat-engine plant with suggest that how to improve its competition by excavating potential and expanding scale.This paper has elaborated the rolling electric power business development strategy, the coaxial electric power business development strategy, the potential excavation electric power business development strategy and the scale expansion electric power business development strategy,and has carried on the comparison to their respective characteristic and the application.This paper fully has proven the Jinzhushan power plant's choice reason of scale expansion electric power business development strategy, and has carried on the various analysis to the implementation scale expansion electric power business development strategy feasibility in Jinzhushan power plant, then has carried on the discussion to the implementation scale expansion electric power business development strategy safe guard measure. At the same time,has elaborated the scale expansion electric power business development strategy new power plant geographical position and the natural condition, the construction scale and the equipment fund originated, the financial analysis and appraisal aspect, and so on.This paper can be treated as a model of other thermal power plants to implement the electric power business development strategy in Hunan Province.