The Study Of Motivation Methods And Tactics About Product Design Personnel Of ANKAI Co., LTD

With the development of global economy, enterprises are facing more and more fierce competition and challenges. In the key elements that reflecting competition advantages of the enterprise, it is no doubt that knowledge workers in the enterprise play a decisive role, for they occupy the leading position that allocate, manage and apply other resources in the enterprise. Although many enterprises have realized the importance of knowledge workers, there are still some problems in the motivation of them, which influenced knowledge workers to give out their enthusiasm, even hindered the sustained operation and further development of the enterprise. So how to motivate knowledge workers effectively has become one of the important problems that the enterprise must settle.This thesis takes the ANKAI Corporation product design personnel's as an object, has analyzed the knowledge worker's characteristic and demand, then proposed to use motivation method to drive them, such as goal motivation and job motivation. At the same time, the author propose to use the targeted motivation tactics to motivation the ANKAI Corporation product design personnel.