Research On Sales Plan Of MN Company

Soy milk powder market competition is increasingly vigorous. Soy milk powder has a sound future and a great potential market, enterprises of dairy products have entered soy milk powder profession slowly, MN company is one of these. Facing the competitors like Weiwei which is called"the King of soy milk powder", MN company is how recognize the pure situation, analysis market, make use of the oneself advantage to seize the opportunity and overcome the oneself bad situation to get around the risk, draw up a set of well timed market marketing strategy, have become is can develop the neutral in the market in the key of the invincible position. This text combine current soy milk powder market competition and development is background, with market marketing, marketing the strategy manage theories for the foundation carried on the research of the system. Adopt the exterior and internal settles the analytical method that sex and fixed amounts combine together the built-up propulsion, to the analysis and researches that the market of MN company carry on the system, try hard for look for MN company a kind of the most suitable match the oneself development of market marketing strategy.First, this text makes use of the SWOT principle and the exterior environment the factor evaluation matrix to MN company the macroscopic environment of the place the competition condition carried on the analysis and evaluation, thinking MN company faces the market demand huge, the government supports and worth and function are known etc. the development opportunity, also face cost high and same production competition etc. threat, pass evaluation and can get MN company that just be placed in the more beneficial exterior environment; The next in order, make use of the SWOT principle and the internal factor evaluation matrix to MN company carries on the analysis the internal environment of the place, thinking MN company is being placed in the whole advantage position; Then, makes use of the fixed amount programming matrix makes sure MN company the strategy project. End, suggest that the products of MN Corp willbe mainly positioned on"the female alimentation expert", and continuously perfect in the management system, and found themselves trademark, in order to guarantee the sales plan.