| The study attempts to explore the relationships among service quality, customer satisfaction and loyelty. The results of this study include: (1) service quality expectancy is positively related to perceived performance. (2) Perceived performance has a significant positive effect on customer satisfaction,. (3) Disconfirmation has a significant positive effect on customer satisfaction. (4) Customer satisfaction has a significant positive effect on loyalty. Finally, we present some suggestions to prompt service quality. |
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