Based On Customer Value Analysis Of The Electricity Customer Management

With the deepening of the power system, the power supply enterprises will real participate in the market competition, on basis of working well the whole society generally service, power supply enterprises must be limited resources into high-value customers, instead of the establishment of stable customer relations, enhance their profitability and competitiveness. This paper first customer value analysis and customer classification, and then examine the customer value analysis of the commonly used methods, then apply to the different value of the electricity customer service management, marketing strategy, finally, in Qiqihar Electric Power Bureau selected five important customers use FAHP method for value analysis, integrating customer value analysis of the results, and carry out customer service management.