Application Research On Corporations Core Competence

Serving as the source of competitive advantages, core competence is the combination of various capabilities of corporations and their competitive advantages in special surroundings. Core competence possesses many features, such as specialty, valuable, extensive, etc. And diversified means can be adopted to accumulate these competences within the corporations. Nowadays, this concept has become the guide of corporations'strateigic management and the foundation of success in future.Core competence of corporation is the major subject of this paper, which is going to analyze the recognition and accumulation of core competence and apply the theory to a corporation in the empirical research. The paper includes six chapters, the first three parts of which devote to the theoretical research. Chapter One reviews the theory of company strategy. Chapter Two goes into details on the essence of core competence, tracing back its origin from the view of economics, comparing different views on core competence and including its characteristics in this part. Chapter Three focuses on the accumulation of core competence, in which its components, the ideology and means of accumulation are the major concern of the author. Innovation is the essence of core competence, so three forms of innovation are also included in this chapter.While the first three chapters are mainly concerned about the theory, the latter part of the paper is about the application of theory. Chapter Four gives a brief idea about the training servie and a general review of New Oriental Group. Chapter Five is the empirical part of this paper, which firstly analyzes the essential elements of NOS'core competence, then its core capabilities and the description of the core competence. Based on the above, the group's competitive strategy is another major conern. The last chapter draws conclusions according to the above analysis and throws light on the reform of the advanced education of China.