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Research Of China Diesel Injection Market Competition And Local Manufacturers' Solution

Posted on:2006-12-18Degree:MasterType:Thesis
Country:ChinaCandidate:J J WangFull Text:PDF
GTID:2189360212482275Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China diesel injection industry is becoming the focus of multinational company's competition, as an important element to the development of diesel engine industry. The research of China diesel injection industry competition will be of important significance to the development of China diesel injection industry. Till now few people have researched on this topic. Through this research the possible solution could be given for the local manufactuers.In this article, the author first referred the competition theory of Michael Porter and further theory of competition strategy positioning and core competitiveness theory as well, described China diesel injection industry competition characteristic, analysed major competitors in China diesel injection industry with their strategy in China. Then, analysed the industrial competitiveness of major competitors in China diesel injection industry by segmenting the market and the customers and compared the competition strength between them. After that, the current problems in China diesel injection industry were pointed out and influence factors were analyzed. Finally, the author summed up and gave the suggestions for how to face the actual situation for local manufacturers such as license strategy, multinational companies'supplier strategy, innovation management strategy, diversify market strategy , fast reaction strategy and low cost strategy.
Keywords/Search Tags:china diesel injection industry, competition, competition strategy
PDF Full Text Request
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