Research On The KnowledgeManagement Of Intangible Asset In SMEs

The intangible asset becomes an enterprise item of important resources in these days. More and more enterprises have begun to realize that intangible assets can bring huge economic benefits. Recognizing that the largest enterprises in the capital and wealth of intangible assets, which increased the technological content of products and lower costs. increased competition in the market's ability to play an important role as an important indicator of business vitality.The intangible asset drains seriously in the SMEs. It still has not obtained the enough regard. It is important for the development of the SMEs to manage the intangible asset well, and it has become the new tasks in the 21st century.The knowledge management ideology is a new management ideology. It has inherited the essence of human management and utilize new management form to innovate. Enterprise can use and develop the existing intangible asset well through knowledge management. Enterprise can create the new intangible asset through knowledge exchange and share which can promote competitive ability rapidly.Now the scholars generally study the intangible asset management from two aspects. One aspect is from intangible asset evaluation; the other is mainly from the management study. However, the articles about management are quite few and the research content also compares disperses. This paper researches that how the SMEs manage the intangible asset well through knowledge management. Depending on the actuality of intangible asset management in SMEs, this paper proposes manages the intangible asset with the knowledge management method is the most effective means. Based on knowledge management maturity model, this paper promotes knowledge management of intangible asset maturity model. According to the new model, the paper proposes different management strategies.