The Design Of Development And Operation Of Tianjin Metro Advertisement Media

In the passed thirty years,China advertising has grown well and made delightful performance. In the end of 1970s, the total amount of China advertising income was only 30~40 million RMB, but this number in 2003 was 107 billion and 800 million RMB. The percentage of GDP was almost 1%.From this century, the price of traditional advertising media such as TV and newspaper advertising became higher but the advertising effectiveness became lower continually. At this time, for the low CPM and good effectiveness, the outdoors advertising is becoming the new important role and developing with high speed.For the macro control of develop strategy, Tianjin is becoming the most developed and richest city these years. And because of the increase of the construction, city plan and economic market, Tianjin has become the big consume market of all kinds of merchandise and provide good environment for the advertising development at the same time. So all advertising in Tianjin developed with very high speed. While the metro opening in 2006 especially, the current advertising situation will be broken in a short period of time with the utility of high quality metro light box advertising. Metro media will play a important role after the TV and newspaper media some times later.The article discussed the characteristic and develop current after describe the future of Tianjin advertising market; and demonstrate the development and marketing plan of Tianjin metro advertising from the station class and advertising media design and price strategy and marketing strategy with the particular actual data; discuss the manage plan of the metro advertising and the company.