Pricing Policy And Charging Modes Of Application Service Providers' Based On Lifecycle

The ASP model attracts people's attention after transitory low development. As a new business model, the ASP is not mature which represents how to create and realize valuation for customers. The valuation that customers perceived is linked with service value he received and the fees he paid, so it's necessary to research the ASP's pricing problem.On the base of home and abroad review, combining the failure lessons of traditional service pricing with intestine specific conditions, the author puts forward the pricing policy of ASP should be the valuation orientation based the valuation realization of customer and provider's business objectives. First the article starts from the cost structure and value models from the standpoint of providers'and customers', then analyzes the uncertainty factors affecting pricing, which include integration cost, switching cost, software value, usage level, customer base etc. The thesis determines the pricing function, and then analyzes every factor relation to value. On the foundation of these factors we put forward a pricing model and discuss it.Through summarizing some charging modes of network service which can apply to ASP service and modes which are special to ASP service, at the same time combining providers'business objectives with customers'valuation realization while analyzing the cost structure, the article puts forward some charging modes when analyzes the common pricing model, which include subscription mode, usage mode, service level mode and compound mode. During service level mode we use a multi-tier pricing structure which can use resources adequately and increase income of providers'. At the same time the merits and disadvantages, the range of use of every mode are also considered. Considering of the cost structure and lifecycle of ASP service we apply the charging modes to every stage flexibly depending on the objectives and features of every stage. At the end we sum up the article and bring forward the study aspect in the future.The innovation of this article is raised a pricing model for practice on the base of analyzing the related factors about price function, which combined providers'pricewith customers'value and verified our pricing policy of valuation orientation. At the same time we analyze market features of every stage of ASP service, and apply these charging modes to every stage combined providers'objectives with customers'value realization. So hope to provide guidance for ASP in practice.